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The Campaign for Wool

Tori Murphy Campaign for Wool

We have used Merino Wool since we started in 2012 and are delighted to be involved with Wool Week for the first time... Our Boulder fabric featuring proudly in our upholstery collaboration with Content by Terence Conran.

Wool Week’s major event this year is ‘Wool Fusion’ a feature pop up installation on Baker Street in central London.

Featuring fabulous fashion and functional clothing to furnishings, fabrics and flooring surrounded by stunning photography and film content.  The event will explore a series of high impact visual  imagery of both fashion and interiors  along side the textured sensory experience of wool in a wide range of products.

The exhibits will be curated by Arabella McNie (Wool House 2013) and will reflect the dynamic versatility of wool.  Vivid colours will hold the fusion of this exciting wool mix together, presenting a dramatic gallery-like experience for visitors including the eclectic installation of a suspended wool chair within a cat’s cradle.

Wool fibre and stories from across the globe will be featured from Britain, Australia, New Zealand and South Africa will merge in a Wool Fusion of products and fashion, reflecting the global nature of HRH The Prince of Wales’ Campaign for Wool which set out to put wool in the consumer spotlight

A programme of workshops, talks and special events will be held throughout the exhibition you can book onto these via Events

All Interior Credits: Photography  Chris Everard  / Art Direction  Arabella McNie

Carousel, 35 Baker Street, London – open 10.00am to 6pm daily (5pm on Sunday 15th) with free admission

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